Comparing & Choosing Real Estate Companies Online
You’re beginning your search for a new home or real estate. Where do you start to find a professional and reputable real estate broker who you can depend on?
In an age of such high technology searching for a broker through an online search in the area of your interest is a great place to start. With diligent and through examination of the entire brokers website you will be able to get a good feel for their professionalism, integrity and ability as well as to gain a feel for them being a good match to represent you. Here are some things to be aware of as well as to look for when examining their website.
To begin, so many folks don’t realize when going online and doing property searches for through real estate company websites is, that they are actually getting information not directly from the Multiple Listing Service as the website says, but what is called an IDX. It would be illegal for real estate brokers to give the public information that is strictly intended for professional real estate brokers that are members of the Board of Realtors in that particular area. Yet you continually see comments and enticements that say “search the MLS for free” or some variations.
So what’s the big deal, right? Hey, it’s a matter of detail which all real estate brokers should be aware of and if they are ignoring it then guess what, chances are that when you are entrusting them to represent you in what could very well be the biggest transaction of your life, are they going to be overlooking details which can ultimately put you at risk. I caution you, if you land on a real estate site that says “search the MLS” move on. Let’s face it, there are more than enough real estate brokers so be wise in how you select yours. When looking for property online, look for a real estate company who rightfully represents where the information you are receiving is coming from.
It is a good start to enlist a real estate broker from the area who has a passion for the details. You can do this if you would take the time and go through their website. It will say a lot about the quality of the broker and their company. You’ll see the broker’s passion and vision. No passion or vision, then move on. If you find the website gives you more hype than constructive information and direction, move on. Check the content, is it sloppy with errors, obviously not proof read?
Read the description of their listings. Do they seem like very little thought went into them or are rich with visual language forming pictures and feelings? I tell you, sometimes it seems like the descriptions given to properties give the impression that the broker is a little put out with having to do this. It is imperative for the broker to be creative and eloquent in writing description to draw potential buyers to the property as well as high quality photographs. Are the pictures reflective to the qualities of the property or just a snapshot? Does it appear that real effort went into representing the property as best as it possibly could be?
The time to you take to investigate in detail any website and therefore the broker and their company representing these areas will pay off. Ask anyone who has had a bad experience with a broker less than professional and they’ll tell you to do your research and enlist the best you can. The commitment to details, beauty of design and depth of information of the website as well as its ease of use will be reflective of the company, broker, and broker associates.
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